SABLE & SUN

A sunlit, modern-minimalist identity for a clean skincare line launching on shelves and DTC.

the challenge

Stand out on a packed Sephora-adjacent shelf without leaning on the millennial pastel playbook.

the approach

Confident wordmark, warm sand/ink palette, and a packaging system that uses negative space and a single quiet illustration per product.

the outcome

Picked up by two specialty retailers pre-launch and featured as a 'brand to watch' in three industry newsletters.

taggedBrandingPackagingDTCSkincare

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something like this