WHAT WE STARTED WITH
Carve out space in a crowded farm-to-table category without leaning on the usual chalkboard-and-burlap clichés.
Brand Kit · 2025
NORTH & OAK
A warm, woodsy identity for a neighborhood tavern leaning into seasonal, hyper-local plates.
- Client
- North & Oak Tavern
- Year
- 2025
- Role
- Brand identity, Menu system
- Timeline
- 3 weeks
HOW WE BUILT IT
Built a confident wordmark on a custom slab, paired with a sand/ink palette and a hand-drawn ingredient illustration set used across menus, coasters and signage.
WHERE IT LANDED
Sold-out opening weekend and a coherent identity system that scales from a matchbook to a 6-ft window decal.
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