FIELD NOTES CO.

A reusable social system for an outdoor lifestyle brand — type, color and layout rules anyone on the team can run.

the challenge

Their feed was a mood collage with no through-line. Posts looked great individually, chaotic together.

the approach

Built a 24-template Figma kit on a strict grid with tagged hierarchy, plus a posting playbook covering carousels, reels covers and stories.

the outcome

Engagement rate doubled month-over-month and the team ships posts 3× faster without a designer in the loop.

taggedSocialTemplatesFigma KitBrand System

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something like this